Ruger No.1 Advertising

Magazine advertisements featuring the No.1 rifle were first printed in 1967. An example of the first ad is featured below.

The Company's first advertisement for the the Ruger No.1 rifle featured a full photo of Prototype rifle #X-3, a 22-250. The view of the action is not identifiable yet.
The Company’s first advertisement for the the Ruger No.1 rifle featured a full photo of Prototype rifle #X-3, a 22-250.
The view of the action is not identifiable yet.

The last sentence, “Our comprehensive brochure awaits your inquiry” has always intrigued me. What did you get as a “comprehensive brochure” if you wrote for it?? After many years of searching, I have obtained a copy of what I believe was mailed out. It was basically and order form. The copy is presented below.

This is what I believe a requester got if they wrote to the Company for more information about the Ruger No.1 rifle
This is what I believe a requester got if they wrote to the Company for more information about the Ruger No.1 rifle

From 1967 until the end of 1969, a purchaser basically “custom ordered” their Ruger No.1, by specifying caliber, barrel weight and length, forearm style and sighting equipment: ie, no sights, sights, or target scope blocks.

In early 1970, the available calibers and configurations were standardized with those we still use today; the 1A, 1S, 1B, 1V and 1H.

This 1970 advertisement presented the 5 available configurations and utilized the Catalog Numbers of 1A, 1S, 1B, 1V and 1H.
This 1970 advertisement presented the 5 available configurations and utilized the Catalog Numbers of 1A, 1S, 1B, 1V and 1H.

In the order they were presented, these rifles were called the Light Sporter, Medium Sporter, Standard Rifle, Special Varminter and Tropical Rifle. To be continued.

First Introduction of the Ruger No.1 Single Shot Rifle

At the 1966 NRA Convention & Exhibits in Chicago, Illinois, a select group of Writers and Editors were invited to a private meeting for the introduction of the Ruger No.1.

Either 3 or 4 Prototype rifles were shown to the attendees. Below is a copy of the Invitation sent, courtesy of my friend Don Findley. Don is Historian for the Ruger Owners & Collectors Society, Inc.(www.rugersociety.com) and has an extensive collection of Ruger papers.

At the NRA Show in Chicago in 1966, Prototypes of the Ruger No.1 rifle were shown to a selected group of Gun Writers.
At the NRA Show in Chicago in 1966, Prototypes of the Ruger No.1 rifle were shown to a selected group of Gun Writers.

9

Ruger No.1 at Corbin Park

By Lee Newton

The photo below was taken at Corbin Park, also called the Blue Mountain Forest and Game Preserve and/or the Blue Mountain Forest Association. The Park is very near Newport, New Hampshire. Pictured R-L, Ed Nolan (Ruger Sales Manager), Bill Ruger, Robert E. Petersen (Petersen Publishing), Knieland Wheeler (Blue Mountain Forrest Assoc. Caretaker). Man with Ruger No.1 rifle is not identified. Photo was most likely taken Fall 1966 at Corbin Park. Thanks to Mr. Howard Avery for furnishing and the use of this photo.

Bill Ruger and Group at Corbin Park with the new Ruger No.1. (R-L) Ed Nolan, Sales Manager; Bill Ruger; Robert E. Peterson, Peterson Publishing; Kneeland Wheeler, Caretaker at Corbin Park. Gentleman holding the new Ruger No.1 is not identified.
Bill Ruger and Group at Corbin Park with the new Ruger No.1.
(R-L) Ed Nolan, Sales Manager; Bill Ruger; Robert E. Peterson, Peterson Publishing; Kneeland Wheeler, Caretaker at Corbin Park. Gentleman holding the new Ruger No.1 is not identified.