Magazine advertisements featuring the No.1 rifle were first printed in 1967. An example of the first ad is featured below.
The last sentence, “Our comprehensive brochure awaits your inquiry” has always intrigued me. What did you get as a “comprehensive brochure” if you wrote for it?? After many years of searching, I have obtained a copy of what I believe was mailed out. It was basically and order form. The copy is presented below.
From 1967 until the end of 1969, a purchaser basically “custom ordered” their Ruger No.1, by specifying caliber, barrel weight and length, forearm style and sighting equipment: ie, no sights, sights, or target scope blocks.
In early 1970, the available calibers and configurations were standardized with those we still use today; the 1A, 1S, 1B, 1V and 1H.
In the order they were presented, these rifles were called the Light Sporter, Medium Sporter, Standard Rifle, Special Varminter and Tropical Rifle. To be continued.
At the 1966 NRA Convention & Exhibits in Chicago, Illinois, a select group of Writers and Editors were invited to a private meeting for the introduction of the Ruger No.1.
Either 3 or 4 Prototype rifles were shown to the attendees. Below is a copy of the Invitation sent, courtesy of my friend Don Findley. Don is Historian for the Ruger Owners & Collectors Society, Inc.(www.rugersociety.com) and has an extensive collection of Ruger papers.
The photo below was taken at Corbin Park, also called the Blue Mountain Forest and Game Preserve and/or the Blue Mountain Forest Association. The Park is very near Newport, New Hampshire. Pictured R-L, Ed Nolan (Ruger Sales Manager), Bill Ruger, Robert E. Petersen (Petersen Publishing), Knieland Wheeler (Blue Mountain Forrest Assoc. Caretaker). Man with Ruger No.1 rifle is not identified. Photo was most likely taken Fall 1966 at Corbin Park. Thanks to Mr. Howard Avery for furnishing and the use of this photo.